Your brand messages communicate your brand to your target audience. It is important to spend
time and effort crafting your messages so that they convey your brand effectively. This course
defines different brand messages you might choose to create.
By the end of this course, you will be able to
• Set goals for a personal brand
• Define different types of brand messages
• Write brand messages, including a brand statement, elevator speech, and tagline
Course ID Number: CAR-1016