What is Personal Branding?

Everyone has a personal brand. What does your brand say about you? In your career, your
personal brand can help you move forward or it can hold you back. This course introduces the
concept of personal branding.
By the end of this course, you will be able to
• Define personal brand
• Compare personal branding to corporate branding
• List some benefits of personal branding
• List some myths about personal branding
• List the steps in the personal branding process

Course ID Number: CAR-1014